European Cancer Nursing Day
Involvement
Clients
European Oncology Nursing Society (EONS), European CanCer Organisation (ECCO)
Brussels, Belgium
My Role
Creative director
Key Responsibilities
+ Brand creation
+ Website design
+ Documentary
+ Advertising
+ Promotional materials
+ Photography
European Cancer Nursing Day is an annual event that celebrates cancer nursing across Europe and reflects the significance every cancer nurse plays.
I was approached by the European Oncology Nursing Society (EONS) to develop what turned into a fully-formed campaign launch to raise awareness about the importance of this specialised field of nursing.
What started out as a simple idea to 'celebrate' cancer nurses on the same day every year ended up being a high-profile publicity campaign that included the creation of a dedicated website, promotional materials being produced, a documentary film made on the subject, an online social media campaign and a launch event that took place in the city of Tallinn in Estonia.
Together with the EONS communications task group, I proposed and helped to develop a campaign strategy in the lead-up to the day and was responsible for the creation and development of every visual aspect of the campaign including: the brand identity and its implementation, the filming of a short documentary on the subject of European Cancer Nursing Day, the design and production of a dedicated website, all adverts and publicity materials (used both in print and online) and all the photography required to help support the campaign.
The role took me across Europe to both film interviews and photograph professionals in the workplace and document institutions such as Guy's Hospital in London and the Antoni van Leeuwenhoek Hospital in the Netherlands.
The documentary
A key part of the campaign was a documentary shown both online and at the launch event in Estonia on the importance of dedicated cancer nursing specialists.
I was responsible for developing and executing all aspects of the documentary including filming, producing and editing, as well as travelling to hospitals and institutions across Europe to conduct interviews with nurses and medical professionals.
The documentary has since been used to further promote European Cancer Nursing Day and can be viewed directly below.
Gallery
Thousands of cancer nurses across Europe marked European Cancer Nursing Day (ECND) on 18 May 2018, with celebrations taking place in cancer centres from Sweden to Slovakia and Ireland to Estonia. Using Facebook and the Twitter hashtag #ECND2018 nurses were encouraged to upload photos and messages of support and show how they were celebrating the day in their country.
The gallery below gives a taste of how the day unfolded across Europe.
