Momentum is a people-powered, grassroots movement born out of the massive support Jeremy Corbyn received in the Labour leadership contest of 2015.  

Since its launch Momentum's aim has been to transform society at every level. From standing with low-paid workers to win the living wage, helping organise communities to prevent local services from closing down, to being responsible for mobilising thousands of volunteers to campaign on behalf of Labour at the 2017 General Election, the 50,000 strong organisation (with over 200,000 supporters) has fast become a formidable political organisation and a force to be reckoned with both within the Labour movement and in British politics.

I was involved from the very beginning, and as such was responsible for developing a brand at a stage when Momentum didn't have a name or a clear idea of what they could achieve and what they would become.

Working closely with the founding members, Jon Lansman, Adam Klug, Emma Rees and James Schneider, I developed various brand identities (a few of which are shown below) with the final design being selected on the basis that it had close visual links to the Corbyn logo developed for his 2015 leadership campaign.